Porsche Design Fragrance for Men Debuts This Fall
The first scent from Porsche Design Group will debut this fall. The men's scent -- "The Essence by Porsche Design" -- was developed jointly by the Porsche SE subsidiary producing high-end accessories and Groupe Clarins' Parfums Azzaro. As reported in Women's Wear Daily, "It is a name everyone knows; next to 'Porsche' is the word 'design,' which is something modern and in the l'air du temps," said Gérard Delcour, president of Parfums Azzaro and Porsche Design Fragrances.
OK ... but what does it smell like? One molecule -- Artical, from International Flavors & Fragrances -- was the starting point for the scent's "fresh aromatic woody juice." Azzaro executives envisioned an urban, cultured, intelligent, sporty, sensual man in the 25-50 age range as the user (that means you, Luxist reader). In addition to Artical, other top notes are juniper and blueberry. Among heart notes are Russian coriander, black pepper and Siberian pine, and in the base are notes of fir balsam, patchouli and incense. (I'm sure that clears things up for you.)
Around early October, the scent will be introduced in selective distribution, plus Porsche Design sales points and travel-retail locations in Europe, the Middle East and North America. In the United States, the scent will be launched in Bloomingdale's during the first week of October, then in Neiman Marcus and Nordstrom during the first week of November. The second phase, starting in early 2009, will include Latin America, Asia and Africa.
The Porsche Design U.S. collection will include a 1.7-oz. eau de toilette spray for $54, a 2.7-oz. eau de toilette spray for $70, a 6.7-oz. hair and body shampoo for $28, and a 2.5-oz. stick deodorant for $20. A 2.7-oz. "luxury" eau de toilette spray (in black glass, as compared to the blue glass in the rest of the collection) for $80 is scheduled to come out in the U.S. in November. Just in time for the winter holiday gift-giving season, of course!
